Welcome to Apex Firearm Supply (“we,” “us,” “our,” or “the Company”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website at www.apexfirearmsupply.com, make a purchase, or interact with our services.
By accessing or using our website, you consent to the practices described in this Privacy Policy. If you do not agree with these terms, please do not use our website or services.
2. Information We Collect
We may collect the following types of information:
A. Personal Information You Provide
- Full legal name (as it appears on your government-issued ID)
- Date of birth (to verify age eligibility)
- Residential address (no P.O. Boxes for firearm orders)
- Email address
- Phone number
- Government-issued identification details (for FFL transfers and age verification)
- FFL dealer information (license number, address, and contact details for firearm shipments)
B. Payment Information
- Credit/debit card numbers
- Billing address
- Transaction history
- Payment processor tokens
Note: We do not store full credit card numbers on our servers. All payment processing is handled by secure, PCI-DSS compliant third-party payment gateways.
C. Order & Transaction Data
- Products purchased
- Order dates and amounts
- Shipping and tracking information
- Return and refund records
- FFL transfer documentation
D. Firearm-Specific Records
- ATF Form 4473 data (collected and retained by the receiving FFL dealer, not by Apex Firearm Supply directly)
- Bound Book / Acquisition & Disposition (A&D) records as required by federal law
- Firearm serial numbers associated with your order
- FFL shipment logs
E. Automatically Collected Information
- IP address
- Browser type and version
- Operating system
- Device type
- Pages visited and time spent on each page
- Referring URLs
- Clickstream data
- Geolocation data (general, city-level)
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Details |
|---|---|
| Order Fulfillment | Processing purchases, arranging FFL transfers, and shipping products |
| Legal Compliance | Complying with ATF regulations, federal firearm laws, Texas state laws, and local ordinances |
| Age Verification | Confirming you meet the minimum age requirements (18+ for long guns, 21+ for handguns) |
| Customer Support | Responding to inquiries, resolving issues, and processing returns |
| Communication | Sending order confirmations, shipping updates, and service-related notices |
| Marketing | Sending promotional emails and newsletters (with your consent; you may opt out at any time) |
| Website Improvement | Analyzing usage patterns to enhance site functionality and user experience |
| Fraud Prevention | Detecting and preventing fraudulent transactions and unauthorized access |
| Record Keeping | Maintaining legally required records of firearm sales and transfers |
4. Firearm-Specific Data Handling
Due to the regulated nature of our products, certain data practices are mandated by law:
ATF Record-Keeping Requirements
- Federal law requires us to maintain records of all firearm transactions, including the make, model, caliber, and serial number of each firearm sold.
- These records must be retained for a minimum of 20 years from the date of sale, as required by the Gun Control Act of 1968 and ATF regulations.
- In the event of business discontinuation, all firearm transaction records must be surrendered to the ATF National Tracing Center.
FFL Transfers
- When you purchase a firearm, we ship it to a licensed FFL dealer in your area.
- The receiving FFL dealer is responsible for conducting the background check (NICS), completing ATF Form 4473, and maintaining those records in accordance with federal law.
- We share only the information necessary to complete the transfer with the receiving FFL dealer.
Background Checks
- Apex Firearm Supply does not conduct background checks directly. All background checks are performed by the receiving FFL dealer through the FBI’s National Instant Criminal Background Check System (NICS).
- We do not receive, store, or have access to your NICS results.
5. Information Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your data only in the following circumstances:
A. Service Providers
We may share information with trusted third-party service providers who assist us in operating our business, including:
- Payment processors (e.g., Stripe, PayPal, Square)
- Shipping carriers (e.g., UPS, FedEx, USPS)
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- Website hosting and analytics providers
- Customer support tools
All service providers are contractually obligated to protect your data and use it only for the purposes we specify.
B. FFL Dealers
When you purchase a firearm, we share your name, contact information, and order details with the receiving FFL dealer solely for the purpose of completing the legal transfer.
C. Legal & Regulatory Compliance
We may disclose your information when required by:
- Federal law (ATF, FBI, Department of Justice)
- Texas state law and local law enforcement
- Valid court orders, subpoenas, or warrants
- ATF compliance inspections (licensed dealers are subject to periodic inspections)
D. Business Transfers
In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership.
E. Safety & Fraud Prevention
We may disclose information to protect our rights, prevent fraud, ensure safety, or investigate violations of our Terms & Conditions.
6. Data Security
We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted between your browser and our website
- PCI-DSS compliance for payment processing
- Firewall protection and intrusion detection systems
- Access controls limiting employee access to personal data on a need-to-know basis
- Regular security audits and vulnerability assessments
- Secure data storage with encryption at rest
⚠️ Important: While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience:
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for site functionality (shopping cart, login sessions, age verification) |
| Analytics Cookies | Help us understand how visitors use our site (Google Analytics, etc.) |
| Marketing Cookies | Used to deliver relevant ads and track campaign performance |
| Preference Cookies | Remember your settings and preferences |
Managing Cookies
You can control or disable cookies through your browser settings. However, disabling essential cookies may prevent you from using certain features of our website, including the ability to place orders.
For more information about cookies, visit www.allaboutcookies.org.
8. Third-Party Links
Our website may contain links to third-party websites, including:
- Manufacturer websites
- FFL dealer locators
- Firearm safety resources
- Payment processors
We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
9. Your Privacy Rights
A. General Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete data
- Delete your personal data (subject to legal retention requirements for firearm records)
- Opt out of marketing communications
- Request a copy of your data in a portable format
B. California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to know what personal information is collected
- Right to request deletion of personal information
- Right to opt out of the “sale” or “sharing” of personal information
- Right to non-discrimination for exercising your rights
Note: Certain firearm transaction records are exempt from deletion requests due to federal record-retention requirements.
C. Exercising Your Rights
To exercise any of these rights, contact us at contact@apexfirearmsupply.com or +1 (713) 600-7555. We will respond to verified requests within 30 days.
10. Children’s Privacy
Our website and services are strictly intended for adults. We do not knowingly collect personal information from individuals under the age of 18.
- You must be at least 18 years old to purchase long guns and ammunition.
- You must be at least 21 years old to purchase handguns.
- If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete that information.
If you believe a minor has provided us with personal information, please contact us immediately at contact@apexfirearmsupply.com.
11. Data Retention
| Data Type | Retention Period |
|---|---|
| Firearm transaction records | Minimum 20 years (federal law requirement) |
| A&D / Bound Book records | Minimum 20 years (ATF requirement) |
| General order records | 7 years (for tax and accounting purposes) |
| Customer account data | Retained until account deletion is requested |
| Marketing preferences | Retained until you opt out |
| Website analytics data | 26 months (standard retention) |
After the applicable retention period, data will be securely deleted or anonymized.
12. International Users
Apex Firearm Supply operates within the United States and complies with U.S. federal and Texas state laws. We do not ship firearms internationally. If you access our website from outside the United States, please be aware that your data may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.
13. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make changes:
- The “Last Updated” date at the top of this page will be revised.
- Material changes will be communicated via email or a prominent notice on our website.
- Your continued use of our website after changes are posted constitutes acceptance of the updated policy.
We encourage you to review this page periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
| 🏢 Company | Apex Firearm Supply |
| contact@apexfirearmsupply.com | |
| 📞 Phone | +1 (713) 600-7555 |
| 🕐 Hours | Monday – Saturday, 9:00 AM – 7:00 PM CT |